Two Five One Two Five One · Client guide

Running Your Ads

A simple setup guide
TikTok

We run paid promotion on your own TikTok posts, so the right people see the videos you are already making. The work happens on our side. This guide covers the few taps you do on yours.

Two steps. Connect your ad account once, then approve the posts you want us to boost.

About the money

Your ads are paid from your own TikTok ad account, on your own card. We build and manage the campaigns, but you stay the owner and the payer. Your spend never runs through us, and we never put it on our card. You see every charge on your own account.

1

Connect your ad account

One time
  1. 1Create your own TikTok Ads Manager account at ads.tiktok.com, if you do not already have one. During sign-up, set your currency and time zone carefully, they cannot be changed later.
  2. 2Add your own card or payment method to it.
  3. 3Find your 19 digit Ad Account ID (top of Ads Manager) and send it to us.
  4. 4We send you an access request from our Business Center, ID 7647594916960419856. Open it and tap Approve.
  5. 5Done. We can now build campaigns, and your card stays the payer.

2Approve your posts

To boost a video, you authorize it. Two ways. Pick whichever is easier, you only need one.

Per-post code

Prefer to green-light each video yourself? Generate a code for the post and send it to us.

  1. 1Open Settings and privacy, then Creator tools.
  2. 2Tap Ad settings. The first time, turn it on.
  3. 3Open the post, tap Share, then Ad settings.
  4. 4Toggle Ad authorization on.
  5. 5Set the duration to 365 days.
  6. 6Tap Generate code.
  7. 7Tap Copy code and send it to us.

Two quick things

Lock your caption first

Once a post is authorized for ads, its caption cannot be changed. Make it final before you authorize or generate the code.

Use 365 days

A short authorization window can stop a live ad the moment it expires. Set it to a year.

Facebook & Instagram

We run paid promotion on your own Facebook and Instagram posts, so the right people see the content you are already making. The work happens on our side. This guide covers the few things you do on yours.

Two steps. Connect your ad account once, then share your Page and Instagram so we can boost your posts.

About the money

Your ads are paid from your own Meta ad account, on your own card. We build and manage the campaigns, but you stay the owner and the payer. Linking to us does not change your billing. If your payment lapses, your ads simply pause. You see every charge on your own account.

1

Connect your ad account

One time
  1. 1Create or confirm your own Meta Business Manager at business.facebook.com.
  2. 2No ad account yet? In Business Settings, open Accounts, then Ad accounts, click Add, and create one. Set the currency and time zone carefully, they cannot be changed later.
  3. 3Add your own card or payment method to that ad account.
  4. 4Share the ad account with us using the Partner method below. Choose the Manage level.
  5. 5Done. We can now build campaigns, and your card stays the payer.
2

Share your Page & Instagram

So we can boost posts
  1. 1Share your Facebook Page with us.
  2. 2Share your Instagram account with us.
  3. 3Tell us which posts to boost. That is it.

How to give us access

Both your ad account and your Page and Instagram are shared the same way, in one go, by adding us as a Partner with our Business ID.

Two quick things

Do not delete a live post

If you delete a post that is running as an ad, the ad stops with it. Leave it up while the campaign is active.

Keep your payment current

Ads run on your card. If it lapses or hits its limit, Meta pauses everything until it is sorted.

Google & YouTube

We run paid Google and YouTube ads to put your music in front of the right people. The work happens on our side. This guide covers the few things you do on yours.

Two steps. Link your Google Ads account to ours once, then link your YouTube channel so we can run video ads with your content.

About the money

Your ads are paid from your own Google Ads account, on your own card. We manage everything from our agency manager account, but you stay the owner and the payer. Linking to us does not change your billing. If your payment lapses, your ads simply pause. You see every charge on your own account.

1

Link your Google Ads account

One time
  1. 1Create or confirm your own Google Ads account at ads.google.com, with your own payment method added. If you are creating it now, set your currency and time zone carefully, they cannot be changed later.
  2. 2Find your 10 digit Customer ID (top right of the screen) and send it to us.
  3. 3We send a link request from the Two Five One manager account, ID 960-201-8297.
  4. 4Open AdminAccess and securityManagers, find the request from 960-201-8297 and tap Accept.
  5. 5Done. We manage campaigns, and your card stays the payer.
2

Link your YouTube channel

For video ads
  1. 1We send a request to link your channel.
  2. 2In YouTube Studio, open SettingsChannelAdvanced settings and approve the link.
  3. 3Tell us which videos to promote. That is it.

Two quick things

Keep your payment current

Ads run on your card. If it lapses or hits its limit, Google pauses everything until it is sorted.

Leave the links in place

If you remove our manager link or unlink your channel mid-campaign, the ads stop. Tell us first if you need to change anything.

Questions on any step? We'll walk you through it.
ads@twofiveone.ae
Two Five One  ·  www.twofiveone.ae